Privacy Policy

Effective Date: January 30, 2025

This Privacy Policy describes how we collect, use, and protect your information when you use our AI automation consulting services. In this Privacy Policy, "we," "us," and "our" refer to Nithichote Chongrungruang, operating as AI Automation Consultant, including any authorized agents, contractors, team members, or service providers acting on our behalf.

1. Information We Collect

1.1 Information You Provide

We collect information that you voluntarily provide to us when you:

  • Fill out our questionnaire form (name, email, company information, business challenges)
  • Book a consultation through Cal.com
  • Contact us via email or other communication methods
  • Participate in our AI Discovery calls

1.2 Automatically Collected Information

When you visit our website, we may automatically collect:

  • Browser type and version
  • Device information
  • IP address (anonymized)
  • Page views and navigation patterns
  • Referral sources

1.3 AI Operations Data

When we implement AI systems for your business, we may collect and process:

  • Call Data: Recordings and transcripts from AI phone agents for quality assurance and system improvement
  • Lead Interaction Data: Conversations between AI agents and your prospects/customers
  • Performance Metrics: Response times, conversion rates, appointment bookings, task completion rates
  • System Logs: Technical data about AI agent performance and error handling
  • Cross-Platform Analytics: Data from integrated platforms (Google, Facebook, Yelp) for review and reputation management
  • Workflow Data: Information about automated processes and their outcomes

1.4 Our Role as Data Processor

When providing AI automation services:

  • Data Controller: When we collect your personal information for our own business purposes (consultations, billing), we are the Data Controller
  • Data Processor: When we process your customers' or leads' data on your behalf through AI systems, you are the Data Controller and we are the Data Processor
  • Data Processing Agreement: For clients processing EU/EEA personal data, we offer a GDPR-compliant Data Processing Agreement (DPA) upon request
  • Sub-processors: We maintain a list of sub-processors (AI platforms, automation tools) and will notify you of any changes

2. How We Use Your Information

We use the collected information to:

  • Schedule and conduct consultation sessions
  • Personalize your experience and recommendations
  • Send appointment confirmations and reminders
  • Improve our services and website
  • Comply with legal obligations

2.1 Legal Basis for Processing (GDPR)

For users in the EU/EEA, we process your personal information based on:

  • Consent: When you voluntarily provide information through our forms
  • Contract: To provide our consulting services to you
  • Legitimate Interests: To improve our services and communicate with you about our services
  • Legal Obligations: To comply with applicable laws and regulations

3. Information Sharing

We do not sell, trade, or rent your personal information. We may share your information with:

3.1 Service Providers

  • Scheduling: Cal.com for appointment booking and calendar management
  • AI Platforms: OpenAI, Anthropic, or similar providers for AI processing
  • Automation Tools: n8n, Make.com, Zapier for workflow automation
  • Communication: Synthflow for AI phone agents, various SMS/email providers
  • Analytics: Dashboard and reporting tools for performance tracking
  • Cloud Infrastructure: Hosting providers for system deployment

3.2 Legal and Business Requirements

  • Legal Compliance: When required by law, court order, or government request
  • Rights Protection: To protect our rights, property, or safety
  • Business Transfers: In connection with any merger, sale of assets, or acquisition

3.3 AI Data Processing

When processing data through AI systems:

  • We use industry-leading AI providers with strong privacy commitments
  • Data is processed according to our instructions and not used for AI model training without explicit consent
  • We maintain data processing agreements with all AI service providers
  • You can opt out of certain AI processing by contacting us

4. AI Systems and Intellectual Property

When we build AI automation systems for your business:

  • You Own: Your business data, specific configurations, custom business logic, and the right to use the automations in your business
  • We Retain: Our methodologies, frameworks, general patterns, and the right to create similar systems for other clients
  • Third-Party Tools: Systems are built using platforms like n8n, Make.com, and other automation tools, which have their own terms of service
  • Your Responsibility: You remain responsible for the accuracy of data, business decisions made using the systems, compliance with your industry regulations, and monitoring system outputs

5. Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. This includes:

  • Secure HTTPS connections
  • Regular security audits
  • Limited access to personal information
  • Encrypted data storage

6. Your Rights

Depending on your location, you may have the following rights regarding your personal information:

5.1 General Rights (All Users)

  • Access: Request a copy of your personal information
  • Correction: Request correction of inaccurate information
  • Deletion: Request deletion of your information (subject to legal obligations)
  • Opt-out: Unsubscribe from marketing communications
  • Data Portability: Receive your data in a structured format

5.2 GDPR Rights (EU/EEA Residents)

If you are located in the European Union or European Economic Area, you additionally have the right to:

  • Object: Object to processing based on legitimate interests
  • Restrict: Request restriction of processing
  • Withdraw Consent: Withdraw consent at any time
  • Lodge a Complaint: File a complaint with your local supervisory authority

5.3 CCPA Rights (California Residents)

If you are a California resident, you have the right to:

  • Know: What personal information we collect, use, and share
  • Delete: Request deletion of your personal information
  • Opt-Out: Opt-out of the sale of personal information (we do not sell personal information)
  • Non-Discrimination: Not be discriminated against for exercising your rights

To exercise any of these rights, please contact us at hi@nithichote.com. We will respond to your request within 30 days (or 45 days for complex requests).

7. Cookies

We use essential cookies to ensure our website functions properly. We also use analytics cookies to understand how visitors interact with our website. You can control cookie settings through your browser preferences.

8. Third-Party Services

Our website integrates with third-party services including:

  • Cal.com: For appointment scheduling
  • n8n: For workflow automation

These services have their own privacy policies and data handling practices.

9. Data Retention

We retain your personal information for the following periods:

  • Active Client Data: Duration of our business relationship plus 3 years
  • Prospect Data: 2 years from last interaction
  • Marketing Contacts: Until you unsubscribe
  • Financial Records: 7 years (for tax and legal compliance)
  • Website Analytics: 26 months

9.1 AI Operations Data Retention

  • Call Recordings: 90 days for quality assurance, then deleted
  • AI Conversation Logs: 1 year for performance optimization
  • Performance Metrics: Duration of service plus 6 months
  • System Logs: 30 days for troubleshooting
  • Training Data: Anonymized and retained indefinitely for system improvement
  • Dashboard Data: Available throughout service period plus 90 days

We may retain data longer if required by law or for legitimate business purposes such as resolving disputes or enforcing agreements.

10. Children's Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children.

11. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. We ensure appropriate safeguards are in place for such transfers.

12. Updates to This Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Effective Date" above.

13. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us at:

Email: hi@nithichote.com

14. Jurisdiction and Dispute Resolution

This Privacy Policy is governed by the laws of Delaware, United States, without regard to its conflict of law provisions. Any disputes arising from this Privacy Policy shall be resolved through binding arbitration in accordance with the rules of the American Arbitration Association.